SUR
SUR COFFEE
RITUAL OF ADVENTURE
Welcome to Sur Global Coffee's corporate website. This site is designed to provide current mission, vision, and direction to our customers, shareholders, and perspective shareholders
OUR VISION
Elevate Your Mind Grind!
Sur Coffee is more than just your average cup; it's the fuel for a life lived on the edge, a brew for those who chase the thrill of the next wave, the perfect grind, or the uncharted path. Crafted from meticulously hand-selected beans and expertly roasted, Sur Coffee delivers that essential charge for a life, whether you're dropping into a half-pipe or conquering a new challenge.
We see Sur Coffee as a new force in the coffee universe, a brand and IP synonymous with pushing the boundaries of what is possible, or the force behind a win in life, and a radical departure from the mundane coffee routine. SUR Coffee is the "Ritual of Adventure"
"Sur Coffee is the perfect companion for living life to its absolute fullest." says Mark Bell, CEO of Sur Coffee
LOCATIONS
Retail Locations
Retail Locations
Distribution & Roasting
San Diego (Sorrento Valley) Distribution and Roasting Warehouse / Facility
Micro-Locations
Coming Soon
Laguna Beach, CA
Retail Location Cafe
Opening in April, 2026
OUR FOCUS
01
COMMUNITY IMPACT
Beyond serving a great cup of coffee, all Sur Coffee locations foster a genuine sense of community, which leads to a more loyal customer base and a thriving neighborhood.
02
SUSTAINABLY SOURCED
SUR Coffee's long-standing relationships with farmers around the world cut out the middle-man with direct access to grower pricing which also allows them to say “Doing Good Farm to Cup"
03
AWARD WINNING COFFEE
At SUR Coffee, we are known as the “Award Winning Coffee some of our awards include: Global Coffee Awards Gold and Silver. Golden Beach North America Silver.
Gold for the Coffee Stout collab with Pizza port at the Great American Beer awards and that same beer won Silver in the WORLD beer championship.
04
ALIGNABLE BRAND
SUR Coffee aligns with brands like Tenore & Lost Surfboards and has partnerships with the WSL and US Open of Surfing, and the official sponsor of the West Coast Board Riders with pro athlete partnerships and collaborations already in place. This includes open distribution and 3PL partners ready to help us scale our wholesale and RTD across the West Coast then Nationally.
THE BENEFITS OF RENEWABLE FARMING
Sustainable Impact: by sourcing ethically grown beans and utilizing 100% compostable packaging to ensure every cup leaves a positive footprint.
77%
Environmental Action: by implementing zero-waste initiatives throughout their supply chain.
80%
Farm to Cup: by bridging the gap between origin and roasted to perfection for your cup
100%
PRESS
