Privacy Policy

1. Information We Collect
We may collect personal information about you in a variety of ways, including:

• Personal Identifiable Information (PII):

  • Contact Information: Name, email address, postal address, phone number.

  • Account Information: Username, password (encrypted), purchase history, preferences.

  • Payment Information: Credit card details (processed securely by third-party payment processors; we do not store full card numbers), billing address.

  • Demographic Information: Age, gender, interests (optional).

• Non-Personal Information:

  • Usage Data: Information about how you access and use our website or app, such as your IP address, browser type, operating system, pages viewed, time spent on pages, and referring URLs.

  • Device Information: Device type, unique device identifiers, mobile network information.

  • Location Information: If you enable location services, we may collect precise location data (e.g., GPS, Wi-Fi, cell tower triangulation) to help you find nearby Sur Coffee locations or for personalized offers. You can disable location services through your device settings.

  • Cookies and Tracking Technologies: We use cookies, web beacons, and similar technologies to collect information about your browsing activities, personalize your experience, and analyze trends.

2. How We Use Your Information
We use the information we collect for various purposes, including:

• To Provide and Maintain Our Services: Process orders, manage your account, provide customer support, and fulfill your requests.

• To Improve Our Services: Understand how you use our website and app, personalize your experience, develop new products and features, and conduct research and analysis.

• To Communicate with You: Send you order confirmations, updates, promotional offers, newsletters, and respond to your inquiries.

• For Marketing and Advertising: Deliver targeted advertisements, promotions, and special offers based on your interests and purchase history.

• For Security and Fraud Prevention: Protect against unauthorized access, use, or disclosure of your information, and to detect and prevent fraudulent activities.

• To Comply with Legal Obligations: Meet our legal and regulatory requirements.

3. How We Share Your Information
We may share your information with third parties in the following circumstances:

• Service Providers: We may share your information with third-party vendors, consultants, and other service providers who perform services on our behalf, such as payment processing, website hosting, data analysis, marketing, and customer service. These service providers are obligated to protect your information and use it only for the purposes for which it was provided.

• Business Transfers: In the event of a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of our assets, your information may be transferred to the acquiring entity.

• Legal Requirements: We may disclose your information if required to do so by law or in response to valid requests by public authorities (e.g., a court order or subpoena).

• To Protect Our Rights: We may disclose your information when we believe it is necessary to investigate, prevent, or take action regarding potential violations of our policies, suspected fraud, situations involving potential threats to the safety of any person, or as evidence in litigation in which we are involved.

• With Your Consent: We may share your information with your consent or at your direction.

• Aggregated or Anonymized Data: We may share aggregated or anonymized information that cannot reasonably be used to identify you with third parties for various purposes, including analytics, research, and marketing.

4. Cookies and Tracking Technologies

• Cookies: Small data files stored on your device that help us improve our services and your experience. We use both session cookies (which expire when you close your browser) and persistent cookies (which stay on your device until they expire or you delete them).

• Web Beacons: Small graphic images (also known as "pixel tags" or "clear GIFs") that may be included on our website or in our emails to help us deliver cookies, count users, and understand usage patterns.

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of our website may become inaccessible or not function properly.

5. Data Security
We implement reasonable administrative, technical, and physical safeguards designed to protect your personal information from unauthorized access, use, alteration, and disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure. Therefore, we cannot guarantee its absolute security.

6. Your Choices and Rights
You have certain choices regarding your personal information:

• Account Information: You can review and update your account information by logging into your account settings on our website or app.

• Marketing Communications: You can opt-out of receiving promotional emails from us by following the unsubscribe instructions in those emails or by contacting us directly. Even if you opt-out, we may still send you non-promotional communications, such as order confirmations or technical notices.

• Location Information: You can disable location services through your device settings.

• Cookies: You can manage your cookie preferences through your browser settings.

• Access and Correction: You may have the right to request access to and correction of your personal information. Please contact us to exercise these rights.

7. Children's Privacy
Our services are not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete such information from our records.

8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically for any changes.

9. Contact Us
If you have any questions or concerns about this Privacy Policy or our privacy practices, please contact us using the contact information in the footer of this website.